Photography: Vu Nguyen
https://luckywho.de
@2024
New and sustained venues in Munich often feel overly commercial and lack genuine cultural relevance.
The goal was to create a visual identity that isn't heavily branded but still recognizable, with an flexible and altruistic approach. It is understated yet identity-forming, capturing the essence of modern nightlife while acknowledging the hip-hop-centric identity of Lucky Who.