Brand Communication
Brand Design
Creative Direction
Editorial Design
Motion Design
Social Media
Event Design
Photography: Vu Nguyen
https://luckywho.de
The nightclub is a constantly evolving space. It is a mix of newcomers, regulars, old-school, new-school, genre clashes, mashups, event series and pop-ups. To give such a super responsive place a identity, you need a recognizable framework that is not too static to be sustainable.
I developed an identity that is bold, adaptable and energetic — yet minimal and structured enough to ensure consistency across formats and a playful variation.
This keeps the communcaiton across all platforms always fresh, relevant and contemporary. Always in sync with the ever-changing character of modern day club culture.